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Pure rebrands

Pure has rebranded.


The company says the brand has an entirely new look and feel, including a logo, website and values.


Jessica Wilson, global head of marketing, said, “For search and recruitment firms to compete effectively it is vital that we both act and look the part of a leader in our industry. Pure have been acting the part for nearly 2 decades. What our new brand does is bring us in line with that visually.


“But, of course, a brand is about more than a visual identity. We have looked at the tone of our communication to allow us to express our personality and our values: Pure passion, Pure commitment, Pure know-how and Pure clarity. We have adapted and upgraded our operational model, office environments and internal HR processes. And we have big plans to invest in our digital assets. What we have now is a brand that enhances our reputation and builds on it for the future.”


Chris Nelson, CEO, commented, “This represents another really exciting landmark in the journey of Pure. We now have a consistent voice, look and feel as a business; something especially important as Pure embraces new frontiers such as the USA and the DACH region, whilst achieving record results. It puts our values, behaviours and employee engagement at the centre of our business. It also demonstrates our commitment to surpassing what is expected in our industry; going beyond the ‘transaction’ to deliver a higher quality of service and smarter solutions. I am excited about where this new brand is going to take us.”


Pure’s brand brings a new visual identity, based on the use of a primary colour palette – black, white and green – and identifying Pure through the use of square imagery. It uses the word ‘Pure’ paired with a noun to describe its services, values and general ethos.

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