54% say candidate experience influences future buying behaviour, ManpowerGroup Solutions reveals
More than half of candidates (54%) say candidate experience directly influences whether they choose to buy a company's products or services finds ManpowerGroup Solutions' latest survey of nearly 18,000 candidates in 24 countries.
In Add to Cart: Candidates are Consumers, Too – The Impact of Candidate Experience on Buying Behaviors candidates universally claimed that showcasing a clear mission, attractive company culture and demonstrating commitment to social responsibility during the application and interview process all contribute to the candidate experience and ultimately bottom line. Conversely, lack of transparency around salary or no response to an application is most likely to negatively impact consumer purchasing intent – even more than rejection after an interview.
Kate Donovan, senior vice president of ManpowerGroup Solutions and global RPO president, said, "Job seekers are increasingly measuring their experiences against the same standards they use for buying products and services online.
"Ensuring that candidates have a great experience is critical not only for attracting the best talent, but also for nurturing existing and future consumers. Transparent job descriptions, clear values and providing a good interview experience all contribute to the overall impression candidates have of your company."
The report provides practical recommendations on how companies can leverage consumers as potential candidates, improve transparency and speed of response at every touch point, and develop an attractive employer brand aligned to the consumer brand.