Argyll Scott launches new look
As part of Hydrogen Group’s continued investment into its Argyll Scott brand, the company has launched its refreshed logo and visual style.
Chris Newstead, group marketing director, explained, “Over the last eight years, our Argyll Scott business has grown from a start up to what is now a global business with over 130 people, across six offices. This has been achieved by building a reputation for customer excellence and driving our vision; to change the way the world thinks about recruitment.
“A year ago, Argyll Scott merged with the Hydrogen Group, enabling us to leverage Hydrogen’s global platform and investments into digital marketing. The move has since generated over 100% increase in return from digital channels such as LinkedIn and our website, along with the implementation of automation programs which are driving speed-to-market and recruiter productivity which has increased 19% over the last year.
“To further enhance the digital evolution the decision was made to refresh the brand to better support the business.
“We are retaining our core vision and values, as what we stand for (what we call our ‘brand fundamentals’) hasn’t changed. We instead want to strengthen what we have and better reflect the business we have become.
“Our new visual style and identity is more accessible and adaptable across all digital environments. We’ve developed a new brandmark (below) which allows a more varied application of our logo, along with an updated colour pallet and photography style, all of which aligns better with our brand fundamentals.
“The arch of the letters ‘A’ and ‘S’ represents a journey (or a pathway) towards a better future, self-improvement and success. We are here to help people achieve their goals, find dream jobs and to deliver first-class recruitment results for our clients.
“Over the years, we’ve strived to develop a diverse and relatable identity across different markets, cultures and geographies. Supported by our brand values, we hope our refreshed identity will help us to build stronger and closer relationships. After all, we’re a people business, so we need a brand that captivates and engages people all over the world.”