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New Frontiers rebrands as TMS Talent

New Frontiers, part of the TMS Talent Group, has been fully rebranded to TMS Talent.


Unveiled at TMS Talent Group’s first global conference, held in Bangkok earlier this year, the revitalised TMS Talent brand includes a new logo, website ( ) and striking red visual identity.


Group managing director, John Terry, said, “We have a clear vision to be the leader in the travel and hospitality recruitment sector globally and with our new brand we are well poised to do so.


“Our new brand identity and website better reflect who we are as a business collectively and set a solid platform for future growth and expansion.”


“This rebrand project was ignited by the desire to take our brand to the next level in a fresh new way. Our leadership team strongly believes that by uniting our group under one brand and clearly articulating our shared values, we can better showcase our compelling proposition to clients and candidates, really differentiating ourselves as a company.”


New Frontiers was acquired in 2017 by TMS Talent Group, backed by investor Steve Hamblin, who commented, “This rebrand marks a significant step in the future of the business. I can’t think of a more exciting time in the companies 25 Year history, with our entire team coming together to witness the launch of a brand we can all be extremely proud of.”


Group head of operations, Kay Eriksson, added, “Our new identity is bold, ambitious, young and vibrant. It embodies the high performance culture we are creating internally and the drive and determination we have as a team to deliver an exceptional level of service to our clients and candidates."

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