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Parity Group rebrands

Parity Group has rebranded. The company says this is to reflect its evolution into a data and technology focussed professional services business.

Now operating as Parity, the rebranding consists of new creative brand visuals, website and communications, reflecting the integrated service lines of the company.

The rebrand reflects Parity’s continued commitment to evolve in line with the changing world of data and to be more reflective of the data market, along with signifying the evolution of the company and its vision for the future.

Parity announced earlier this year that Antonio Acuna MBE, formerly Head of UK Government’s open data initiative, had joined to bolster and lead the consultancy services. Further complementing the blend of services offered to clients, Parity have also launched an additional service line of learning and development.

The rebrand enables Parity to be clearer in communicating its integrated offering and has also developed a new tagline: Better People : Better Decisions.

Parity CEO, Matthew Bayfield, said, “Positive change, within the world of data, will depend on the owners of that data seeing it not as a technical problem of networks and data lakes but as a human process. It will ultimately be peoples’ talent and wisdom that decides the pace of the data revolution. This is the conviction that is guiding the Parity strategy. Our business is based on this simple truth; without the right people doing the right things, the promise of data and transformation remains a dream. We’re equipping organisations with the skills and knowhow to turn information into an effective and positive driver for change and as such have invested in a modern brand and communication with the market that reflected this.”

The rebranding includes a complete redesign of the company’s website, logo, graphics, social media, communications and correspondence. The new website ( which also launches today will seek to increase Parity’s online presence and help to provider a greater level of communication with current as well as prospective clients, contractors, investors and candidates.

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