Lack of transparency and peer support impacted board recruitment process
Lack of transparency, professionalism and peer support are just some of the frustrations with the board recruitment process, according to research commissioned by Women on Boards (WOB).
WOB executive director, Claire Braund, said the research report, ‘National Board Recruitment and Appointment Processes’ showed that respondents largely had a negative experience when seeking and being recruited into board roles.
“We appear to have a self-sustaining vicious circle where many boards haven’t figured out the hard and soft skills they need, so put together a poor-quality PD, which then results in generic applications in a ‘pray and spray’ approach from candidates who become frustrated at their lack of success,” she said. “Many candidates appear to have unrealistic expectations as to how much work will be required to get onto boards. They are ill-prepared when it comes to having a high-quality skills and capability focussed two-page board CV, a well-crafted cover letter, a clear idea of the value they would bring to the board and the capacity to articulate this in an interview.
“Recruiters additionally felt many candidates did not do sufficient research as part of their board application process - at the very least calling the chair and/ or the chair of the nominations committee.”
Braund went to say there is a clear mismatch of expectations on all sides – candidates, recruiters and boards – which then feeds the ‘circle of discontent’ around serving on boards. She commented, “Added to this is the huge increase in interest in the board sector – which is fuelled by many factors – and we wind up with a whole lot of very frustrated people.”
The national survey into Australian board recruitment and appointment processes was conducted in late 2019 by Norrelle Goldring. More than 700 people responded to the online survey and in-depth phone interviews were conducted with 22 board candidates and recruiters.
Goldring shared, "In nearly 20 years of research this is the most frustrated group of respondents I have come across. Board candidates, recruiters, and organisations recruiting board members are all experiencing frustration with a suboptimal process. Disruption in the form of more introspection, better planning by all parties and a more transparent process is required in order to align organisational needs with candidate applications and reduce the avalanche of generic applications for generic board positions.”
Braund said another issue raised by many respondents was boards and executive search firms who recruited from a list of ‘known and trusted men and women’ – effectively a closed shop which was difficult to break into.
The report also canvased the satisfaction level of the 79% of participants who said they had served or were serving on boards, with one-third saying they were dissatisfied with the experience.
Braund stated, “The major reasons for dissatisfaction are a lack of board strategy with too much focus on the operational and a lack of both governance and professionalism – particularly in the Not-For-Profit sector.”
The research did show that there is recognition things are changing and there is a latent desire to diversify the candidate pool, with listed boards (including those run by men) seen as more generous and open to change than other board types.
There were a number of suggestions from organisations recruiting board members for candidates to make themselves stand out:
· Be researched and prepped on the industry and sector and its challenges.
· Be able to articulate their value add and what they bring
· Be genuine, authentic, honest and who they are, important for assessing cultural fit
· Demonstrate passion, purpose and enthusiasm for the role, organisation and cause
· Behave as a director and peer, not as an executive or subordinate
· Demonstrate understanding of governance.
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