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UK sees 68% increase in those watching LinkedIn Learning content in April

During April 2020, people across the world spent 7.7m hours watching LinkedIn Learning content according to LinkedIn. This is up three times on the content watched in February and up two times on that watched in March.

In the UK, there was a 68% increase in content watched month-on-month from March to April, with 198,000 hours of content watched. Viewing time increased by 86% in April and March, when compared with January and February. The biggest increases in content watched were seen by those working in the recreation & travel, real estate, consumer goods, energy & mining, and manufacturing.

When asked about their reasons for watching this content, 65% said it was to advance their career, and 38% want to learn to change career path.

Namrata Murlidhar, director at LinkedIn Learning said, “We continue to see people investing time in their personal growth and professional development by learning relevant new skills. This could be to help them develop skills to be successful in their existing role, or reskill entirely to find new opportunities in different functions or industries in the future as people see changes to their current employment situation.

“Learning can be done from anywhere, and can help people keep stimulated and focused during this uncertain time. It also helps build confidence, which enables people to be great at their job today and open doors to new opportunities tomorrow. Popular courses on the platform include how to keep productive and motivated while working from home, as well as learning how to improve wellness and reduce stress levels.”

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