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7 in 10 younger workers say flexible working makes a job more attractive

Employers who want to attract the best and brightest young talent need to embrace the remote working trend, with 73% of UK employees under 30 saying flexible working makes a job more attractive.

This compares to 65% of over 45s and 57% of over 55s, according to research by conference and video call provider PowWowNow carried out with Censuswide.

Prior to lockdown, the biggest barrier to flexible working as perceived by decision-makers was problems with communication (45% saw this as a key issue). However, over half of businesses surveyed have invested in conference and video calling technology during lockdown to enable staff to work effectively from home, indicating that communication will no longer be such a big barrier in future.

The biggest issue businesses have experienced with staff working remotely has been problems with technology (38%), suggesting decision-makers should continue to invest wisely in high-quality technology products to support changing work practices, especially if they want to attract a millennial workforce.

With many workers admitting they wish their employers offered flexible working, the ongoing coronavirus pandemic has now provided workers with the encouragement they need to request it. 

Though the right to Request Flexible Working legislation came into force six years ago, only four in 10 UK businesses offered flexible working prior to the pandemic. 

Andrew Johnson, managing director of PowWowNow, said: “It is evident that many workers – and younger workers in particular – are looking for employers to provide more flexibility around the hours they expect staff to work, and where they can work from.

“If companies are to regain strength following the pandemic, they will need to attract new talent by demonstrating they understand the move away from traditional working practices and are embracing change.”                   

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