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Recruiters: don’t ask for a Jedi or a genius

Job seekers are put off by trendy new titles in ads like jedi, wizard, superhero or genius, new US research finds.

While recruiters are getting increasingly creative in their search for top talent, using the latest buzzwords dissuades women and older workers in particular from applying for a job, according to a study by, which examined over 10,000 job ads and surveyed 1,000 Americans to understand candidates’ perspectives.

The most popular quirky job title is champion. Hero and warrior are also popular.

Interesting, almost three quarters of all adverts calling for a hacker are for marketing roles, such as a growth hacker, while tech positions are more likely to be for a genius, evangelist, or wrangler.

The professional Jedi is still a rare thing: just 103 job descriptions called for Jedi powers as a desirable skill, and only two positions came with a Jedi job title.

However, the resume building company says employers looking to cast a wide net for their next star player should avoid quirky terms, as around two-thirds of workers would leave these calls unanswered – perhaps intimidated by the suggestion they need to be the best-of-the-best to survive in the role.

Women are particularly put off; they are 30% less likely to apply to champion or genius roles than men, and 38% less likely to apply to be a guru.

Broadly speaking, the survey results suggest that older generations are less likely to apply for jobs with weird titles. However, millennials (aged 25-34) are slightly more likely than the youngest working generation, Generation Z (18-24), to apply for these roles.

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