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New Glassdoor tool enables workers to rate companies for D&I

A new ratings system introduced by Glassdoor is set to separate the companies that are genuinely committed to Diversity & Inclusion from those leveraging the trend to improve their profile.

The ‘Diversity & Inclusion Rating’ is Glassdoor’s sixth and newest workplace factor giving employees the opportunity to rate how satisfied they are at their current or former company, based on a five-point scale. The employment website enables workers to anonymously submit company reviews, resulting in more frank and honest appraisals than those on company websites.

While the product was in stealth mode, employees across 12 companies started to rate their satisfaction with their company’s Diversity & Inclusion (D&I). So far, Salesforce has the highest D&I rating among this group, with 4.6 out of 5, followed by Google (4.4), Accenture (4.2) and Facebook (4.2).

Glassdoor is also debuting a new FAQ resource offering a list of the most popular questions job seekers ask about companies, with responses taken from submitted reviews. The tool provides easier access to relevant reviews about D&I at specific companies.

These new product features come as 72% of UK job seekers and employees report that a diverse workforce is an important factor when evaluating companies and job offers, according to a new survey conducted by Glassdoor and Censuswide.

“Job seekers and employees today really care about equity, and for too long they’ve lacked access to the information needed to make informed decisions about the companies that are, or are not, truly inclusive,” says Glassdoor CEO Christian Sutherland-Wong. “We have a responsibility as a platform and employer to bridge the information gap that’s blocking the path to equity in and out of the workplace.”

Chief product officer Annie Pearl says: “There is immense power in the collective voice as a means for change. By inviting employees and job seekers to anonymously share their experiences, we are helping millions navigate their careers and encouraging others to share their opinions without fear of retaliation.

“By providing this next level of transparency, we’re also helping employers and employees alike stay accountable and committed to creating better, more equitable workplaces.”

Glassdoor communications director Joe Wiggins says the company’s research shows more than half of UK employees and job seekers trust other employees the most when they want to find out what a company is really like to work for, whether discussing diversity, culture, career prospects or pay. In comparison, less than one in 10 would trust the company website and a mere 4% would trust company recruiters.

“It is early days in terms of collecting D&I ratings but ultimately, this rating works like any other on our site,” Wiggins explains. “The average company rating on Glassdoor is 3.4, so if we use that as a benchmark for D&I ratings, a score of 3.3 or less would be of cause for concern.

“Employers play a major role when it comes to improving diversity and inclusion and we want to make it easy for organisations to tell their D&I stories. With our new employer profile features it is simple for employers to both highlight their D&I programmes and strategies. Employers can show their commitment to improving and making progress.”

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