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Video calls make men the vainer sex: survey

British workers are planning to spend a whopping £31 billion this year on beauty ‘tweakments’ and surgery as we become increasingly obsessed with looking good on video screens.

Interestingly, it’s men who are leading the rush to the mirror. Men were twice as likely as women to admit they wanted to change their appearance to look better on video calls and social media when questioned during a survey of 2,000 British adults commissioned by SmileDirectClub.

The study found almost 40% of Brits thought that being out of the office created a good opportunity to enhance their appearance, with one in five hoping it will help to improve their appearance on screen as they worked from home.

The survey found the average person is set to spend a considerable £1,515 on beauty transformations in 2021. Top priorities are weight loss/keeping fit (47%) and teeth whitening (47%), followed by teeth alignment (26%), anti-aging treatments (22%), breast enlargement (11%), hair transplant (11%), liposuction (10%), nose job/reshaping (8%) and lip fillers (8%). 

When asked why they have decided to invest in their physical appearance, 19% of those surveyed said the pandemic has made them focus more on taking care of themselves. Specific reasons included boosting confidence (45%), building self-esteem (45%) and wanting to try something new (24%). Of those surveyed, 13% say their desire to change is driven by looking better for dating, 12% to help boost passion with their partner, whilst 10% want to look better on video calls and 11% to look better on social media.

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