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Marketing Manager - Randstad Financial Recruitment Sector

Job Title: Marketing Manager - Randstad Financial Recruitment Sector
Contract Type: Contract
Location: City of London
Industry:
Salary: £35000 - £40000/annum Bonus 15% + Company Benefits
Reference: 205190027
Contact Name: CV-Library
Job Published: January 10, 2017 05:29

Job Description

Randstad is a global leader in recruitment and HR services with offices in 39 countries worldwide. We are currently seeking an experienced digital marketing professional to join our London Wall based, professional sector recruitment team (Primarily Financial Sector) as a Marketing Manager. This is an exciting permanent opportunity with 1 direct report, is offering a salary in line with experience £35,000 - £40,000+, + 15% bonus and excellent company benefits package! Reporting into the Marketing Director you will be responsible for developing the annual marketing plan and managing budgets for your sector. You will implement and drive creative marketing tactics to maximise business opportunities whilst increasing the overall awareness and profile of the Randstad brand. We are looking for an experienced Marketing Manager or Senior Marketing Executive who has exposure in the recruitment or HR services industry, ideally within the financial sector. We will also consider Marketing Managers with financial sector marketing experience in a sales focused organisation. To be considered for this position travel by train around the UK will be required occasionally, primary base in London Wall near Liverpool Street Station. Key Performance Indicators: * To achieve improvement in the bi-annual Brand Awareness measurement * To achieve measurable increase in specialist brand sales performance through successful campaign implementation Key Responsibilities: * Ensure that Randstad's marketing goals are aligned with business strategy and the link between marketing activities and stronger sales through consultants is clear * Conduct formal and informal briefing of operational teams regarding marketing objectives for both sector-specific and national campaigns * Manage delivery of all marketing activity on time and within budget and evaluate the RoI * Develop a strong direct marketing program to keep Randstad top-of-mind with existing and prospective clients and candidates * Ensure that digital promotional platforms are kept up-to-date with the latest news and campaign information * Keep track of changes and developments in the specialist sector in order to look for new business and PR opportunities and ensure positioning of the brand as an authority in the specialist sector * Work with the branch network on exhibitions and seminars, ensuring support on arranging, attending, messaging and follow up * Manage all aspects of the internal communications programme, including newsletters, events and conferences * Ensure we achieve the maximum awareness for our CSR work with VSO & other corporate charity partners * Ensure that the recruitment advertising needs of the sector specialism are met Qualifications and Competencies: * Marketing Qualification (degree level, diploma, membership of CIM). * Computer Knowledge: Advanced Microsoft (Word, Excel, PowerPoint) and knowledge of Adobe In-Design * Minimum 5 years of marketing experience, with 3 years marketing experience in recruitment or financial sectors (with sales team focus) * Experience of budgetary control and the delivery of projects to time and within cost parameters * Strong budgetary management * Strong deadline management * Extensive experience in digital marketing - email, PPC, SEO, etc. If you have the experience and are interested in this role then apply now by submitting your resume. Randstad Business Support acts as an employment business when supplying temporary staff and as an employment agency when introducing candidates for permanent employment with a client. Randstad Business Support is an equal opportunities employer and decisions are made on merits alone. Why not listen to some of the inspiring stories from our candidates and their one piece of career advice. It's just a few of the thousands of people who have found success in their working lives with Randstad. Visit (url removed)/how-i-became to find out what you could become