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Marketing Recruitment Officer

Job Title: Marketing Recruitment Officer
Contract Type: Permanent
Location: Manchester, Greater Manchester
Industry:
Salary: £24612 - £28255/annum
Reference: 211351208
Contact Name: CV-Library
Job Published: January 02, 2020 06:09

Job Description

Job Summary Responsible for the development and effective operational delivery of the marketing and student recruitment plans to meet targets in a set of curriculum areas Working closely with curriculum leads, the wider Marketing, Student Recruitment and heads of department, events management, and customer relationship management to deliver first-class marketing and student recruitment servicesKey Responsibilities Marketing Planning- to undertake and coordinate the provision of market intelligence to provide insights into key curriculum areas and markets Undertake regular competitor scanning, marketing activity and analysis to benchmark our activity against competitors (including pricing, incentives, portfolio development, competitor activity and customer behaviour) Provide insight-led operational marketing and communications planning advice to academic colleagues to support the development of their business priorities Work closely with our retained media buyer and research and planning teams to develop market insights to feed into marketing and student recruitment plans Student Recruitment Marketing - to deliver a student recruitment marketing plan to drive awareness and applications, and feed conversion to meet recruitment targets for the relevant curriculum areas in 16-18 and Adult market segments To plan and manage the delivery and evaluation of student recruitment events - including on-campus Open Days and off-campus attraction with the Schools Liaison teams To deliver relevant marketing / advertising collateral through in-house design team, and ensure that all advertising / media opportunities are researched, adequately assessed and evaluated, including leveraging new technologies To maintain, review and update the website with clear, engaging and accessible material consistent Develop new processes and systems to provide robust data and to enhance the prospective student experience

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