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Marketing/ Student Recruitment Officer

Job Title: Marketing/ Student Recruitment Officer
Contract Type: Permanent
Location: Edgware
Salary: £18000 - £24000/annum
Reference: 206348662
Contact Name: CV-Library
Job Published: August 10, 2017 07:59

Job Description

Marketing and Student Recruitment officer £18,000 - £20,000 a year - Permanent My client, works locally and on an International basis to provide Higher Education studies within the UK. Due to recent expansion, my client is looking to recruit a Marketing and Student Recruitment officer to support the implementation of the Marketing strategies within universities/institutes for student recruitment. The ideal candidate will be to maximise the recruitment and conversion of quality high school and undergraduate students The post holder will have responsibility for all marketing, publicity and promotion of my client's work, and maintain an overview of monitoring and evaluating systems used to reporting on activity, leading on further developments, working with the Data and Evaluation Co-ordinator. The campaigns/promotions will promote their quality products to market with focus predominantly on the prospective applicants. The objective of the campaigns/promotions will be to generate leads, enquiries and maximise the sales to ensure the business achieves challenging occupancy targets, in addition to build up the marketing awareness and increase the brand image within the region. This is as a key decision making role within the team and the individual will need specialist knowledge of all elements of marketing and specifically acquisition marketing. Main Duties and Responsibilities Work with the company to develop, implement and review the Marketing strategies for student recruitment, increase brand awareness and generate leads in order to ensure that the company makes progress towards key strategic student recruitment and reach targets. Lead responsibility, working with colleagues from Marketing and reporting directly to the Manager , edit and proof promotion materials and promotion of outreach activities for schools and colleges, including the website, school/college brochure, social media and digital developments and cooperation. Ensuring tracking and reporting is in place for activity measuring, i.e. awareness, engagement, responses, leads, sales, conversion and ROI and using the output from this to drive efficiencies and improve effectiveness of future campaigns. Experience/knowledge Minimum 1 year experience of marketing, student recruitment or other similar function Strong track record of getting business proposals developed, agreed and implemented A detailed understanding of target audiences, how they perceive the company, its competitors, and how they think and behave about the products Knowledge of marketing or student recruitment strategies Excellent planning and organisational abilities; Computer literate preferably with knowledge of Microsoft Office and bespoke database applications Fluent English speaker In return you will be rewarded with good benefits - including 28 days holiday and car or transportation allowances. You'll also be supported in developing your skills with ongoing training and career opportunities