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Student Engagement and Recruitment Officer

Location: Dundee, Dundee City
Posted: 27 days ago
Industry: Education
Contact Name: CV-Library
Our client is a prestigious academic organisation based in the heart of Dundee with a truly international reach. They are helping to promote understanding and bridge the gaps across demographics the world over. They are a centre of excellence for research, education and debate on complex global issues that affect the daily lives of people living in a culturally diverse and inclusive society. The organisation has Graduates from over 30 countries who have successfully completed their postgraduate degree programmes, and a great majority of them are PhDs. They also engage with the local community through a variety of courses, debates and lectures. They now require a Student Recruitment and Marketing Officer to join the organisation and lead the recruitment of new students whilst ensuring that their reputation is maintained and enhanced across the globe. This is a senior standalone role that will offer the post holder significant autonomy to implement and drive all activities relating to student recruitment and marketing for this high-profile organisation. Due to the global remit of the organisation the successful candidate will be expected to undertake international travel and develop local networks and manage overseas agents. Role & Responsibilities: • Provide market intelligence to the leadership team through the interpretation of application trends, conversion rates, and market opportunities in relation to emerging and target markets for student recruitment • Support, and work with the leadership team to develop and realign courses in response to market analysis • Develop and maintain a network of contacts within educational and other target partner organisations and geographical locations. • Lead recruitment campaigns across a range of international locations including the development of marketing material and follow-up activities post offer • Develop and enhance data recording activities to inform future recruitment activity • Collate and analyse alumni feedback to enhance the student experience • Support the development of alumni relations to raise awareness of future business and funding opportunities • Manage the annual budgets for recruitment & marketing activities Person Requirements: • Degree qualified or equivalent experience. A professional/ postgraduate qualification in marketing would also be advantageous. • Experience of working for an academic organisation in a student recruitment role • People and financial management skills. • Experience creating and managing the design of marketing material • Knowledge and experience utilising social media channels • Experience of building academic relationships across international markets • Strong interpersonal skills with an appreciation of the subtleties of conducting business internationally • A commitment to furthering the multicultural ethos and agenda of the organisation • Fluency in a second language would be highly advantageous This is a senior role that involves working autonomously to champion the multicultural message and mission of the organisation. The successful candidate will have the authority to control and develop the marketing strategy building on the organisation’s existing reputation. An excellent salary and benefits are being offered as a reflection of the senior and autonomous nature of this role. For a confidential discussion about this role please click "apply" and we will contact you shortly